Rs 11.5L: Sierra SUV back in new avatar
The Sierra is an iconic SUV nameplate of nineties that the company has revived almost after 25 years.
The model, which was sold with a signature wrap-around glass design then, now makes a comeback with contemporary cues, packed with a host of new-age safety and technology features.“What you see on the road, our competitors, are mostly ‘me too’ products.
Sierra has been conceptualised as an original, which is a fusion of iconic past, while carrying today’s modern and contemporary features that appeal to the digital lifestyle of the younger generation,” Shailesh Chandra, MD & CEO of Tata Motors’ Passenger Vehicles division, told TOI.
Chandra said there are plans to introduce an electric version of the model in 2026-27.
