Media reforms ahead: Government may raise print ad rates by 26%; changes for radio, TV, DTH in progress
As part of the efforts, government advertisement rates for print media are set to increase by 26 per cent, with a formal notification expected after November 15, reported ANI.Sources said the government is pursuing reforms at multiple levels, noting that the shift of traditional media to digital formats is affecting livelihoods, particularly for employees of print outlets.
Advertising, a key revenue stream for conventional print media, has reportedly declined due to the online media boom.For radio, authorities are examining ways to remove regulatory restrictions that currently limit growth.
Meanwhile, television channels face distortions in the rating system.
“We are working to improve the system to ensure a level playing field,” a source said, as per ANI.Reforms are also being considered for the DTH sector to enhance reach and optimise the cost structure of free dish services.
Sources confirmed that “a consultation paper on rating reforms has already been completed” as part of these initiatives.These measures reflect the government’s broader aim to stabilise traditional media businesses and ensure their competitiveness alongside emerging digital platforms, according to ANI.
