Rural demand sees revival as incomes rise: Nabard survey



<h2>Rural</h2>
<p> demand sees revival as incomes rise: Nabard survey” title=”Rural India’s economic health is booming, with 80% of households reporting increased consumption and 67.3% of income now dedicated to spending.</p>
<p>A significant 42.2% saw income growth, and optimism for the next year is at its highest since September.</p>
<p>Capital investment has also surged, driven by strong consumer demand and income gains, not credit issues.” decoding=”async” fetchpriority=”high”/></p></div>
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<div class=“The past one year has seen a clear strengthening of rural economic fundamentals.

With robust consumption, rising incomes, moderating inflation and healthier financial behaviour, rural India is on a positive trajectory.

Sustained welfare support and strong public investment are reinforcing this momentum,” according to the survey.The survey also showed that rural economic activity had picked up sharply.

About 29.3% of households increased capital investment over the past year, more than any previous round, showing renewed asset creation in farming and non-farm sectors.

“The pick-up in investment is driven by strong consumption and income gains, not credit stress,” according to the survey.The survey showed 58.3 % of rural households have accessed only formal sources of credit, highest so far among all rounds of the survey, up from 48.7% in Sept 2024.

“However, share of informal credit is about 20%, underscoring the need for continued push for deeper formal credit penetration,” said the survey.

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